The “NOT SERIOUS” slogan, introduced in 2024, has expanded in 2025 into the NSS(NOT SERIOUS SKATEBOARDING) project — a DIY skate space shaped by skaters themselves. With the latest [NSS OPENING], the space was relaunched in a new form, accompanied by a series of events to mark the occasion.
NSS OPENING RECAP
On April 25th, the [NSS OPENING] event took place at DIMITO’s flagship store, VERT SEOUL.
The event featured a lucky draw, DJ listening sessions, and a GAME OF S.K.A.T.E, where visiting skateboarders took part in a tournament-style competition. In addition, a limited-time discount was offered on NSS archive products and Dimito’s lifestyle line, providing special on-site benefits for visitors.
We appreciate your continued interest and participation in DIMITO’s campaign as it brings together skate culture and the local community.